Positive PR coverage can help to build your healthtech startup’s reputation and can also attract the interest of investors. A cleverly put together PR campaign can elevate your business to the next level and help you experience tremendous growth – if the right approach is taken.
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D Rockefeller
Getting core messaging right for your product can be a tricky task at the best of times and healthtech entrepreneurs have the added burden of privacy concerns and selling to a conservative industry to contend with. This is why your healthtech marketing messaging must focus on data security.