Why Point Of Care Marketing Is Crucial For Healthcare Technology Companies

Point of care (POC) marketing has developed rapidly in the last few years. Once upon a time, the method of message was posters and leaflets, but exam room tablets, interactive touchscreens, sponsored ads, waiting room digital TV and so on, are all increasingly popular channels through which marketers can reach patients at this important point in their journey.

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How To Use PR Coverage To Get Investment For Your Healthtech Startup

Positive PR coverage can help to build your healthtech startup’s reputation and can also attract the interest of investors. A cleverly put together PR campaign can elevate your business to the next level and help you experience tremendous growth – if the right approach is taken.

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Italian Startup TeiaCare Has Received 1.1 Million Euros In Funding + A Public Health Campaign That Sparked Social Media Ridicule

Here’s some of the healthtech news that’s been hitting the internet this week across the globe. From 4D-printed bacteria-eating nanobots, to South Dakota’s  unusual ‘Meth We’re On It’ public health campaign, there have been some eye-catching stories making the headlines…

1. Italian startup TeiaCare has received 1.1 million euros in funding to accelerate the development of Ancelia, the world’s first digital assistant for elderly facilities Continue reading “Italian Startup TeiaCare Has Received 1.1 Million Euros In Funding + A Public Health Campaign That Sparked Social Media Ridicule”

Healthtech news round up: Visionable raises £9.1 million – plus other healthtech news that’s made the headlines this week

Here’s some of the healthtech news making the headlines this week…

1. Video collaboration platform Visionable has raised £9.1 million to continue to help clinicians collaborate to deliver better patient care

Growing pressure on healthcare practioners means teams are doing too much with too little staff and time. Visionable’s video collaboration technology provides a single platform for clinicians to deliver improved patient care.

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