How Digital Health Startups Can Use Marketing To Target Their Ideal Customer

Health technology startups are full of talented people who are pros at finding innovative solutions to problems facing the industry. However, as previously discussed, the healthcare market is extremely complicated, with many stakeholders to consider.

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B2B Is The Dominant Business Model For Digital Health Startups. Here’s Why

For startups used to attracting consumers using algorithms and attractive user interface design, the predominantly B2B world of healthcare can be hard for entrepreneurs to get their heads around.

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