B2B Is The Dominant Business Model For Digital Health Startups. Here’s Why

For startups used to attracting consumers using algorithms and attractive user interface design, the predominantly B2B world of healthcare can be hard for entrepreneurs to get their heads around.

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Why Healthtech Marketing Messaging Needs To Focus On Data Security

 “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D Rockefeller

Getting core messaging right for your product can be a tricky task at the best of times and healthtech entrepreneurs have the added burden of privacy concerns and selling to a conservative industry to contend with. This is why your healthtech marketing messaging must focus on data security.

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