HealthTech SEO Strategy
Search Engine Optimisation (SEO) is all about sending out the right signs to Google so the algorithm does its job and your business ranks higher online. Keeping on top of the algorithm can be a complicated business as the rules regularly change when Google updates it. And these days you need more than just keywords and a ton of links – you need links from the right places and to have a solid online profile which ties in with your wider brand mission. A strong SEO strategy means more traffic and an increase of market share. Talk HealthTech can help you with this.
SEO Strategy Consulting
Talk HealthTech can help you design your SEO strategy. This involves optimising your content for Google and other search engines, keyword research and competitor analysis. As well as working with you on your strategy, we can also produce the content for your site.
Technical SEO is the expertise which ensures that your website is properly optimised for search engines, making sure that all the fundamentals are in place. This is called an on-page SEO technique – others include content and HTML source of a code that can be optimised. An audit needs to be done before proceeding with any content or marketing strategies. If your website hasn’t undergone a proper technical SEO audit, there are likely to be issues which affect your rankings.
Link building is the process of acquiring links from websites to your own and is the most popular off-page SEO technique. Search engines like Google use links to crawl the web and rank your site, so link building is crucial. In the early days of the internet, link building was about quantity rather than quality, but this has changed over the last few years. High-quality links are a must and it can be a full-time job ensuring that you have enough links from the right sources. PR is one way of gaining these links, especially if they’re from well-regarded newspapers and/or magazines. Contact us to find out more.