Why Point Of Care Marketing Is Crucial For Healthcare Technology Companies

Point of care (POC) marketing has developed rapidly in the last few years. Once upon a time, the method of message was posters and leaflets, but exam room tablets, interactive touchscreens, sponsored ads, waiting room digital TV and so on, are all increasingly popular channels through which marketers can reach patients at this important point in their journey.

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Four Marketing Techniques For Your Healthtech Startup In 2020

The healthcare technology market is maturing, with more people than ever interested in taking control of their health. However, it’s clear that there are numerous challenges when it comes to raising consumer awareness of health, especially as the market is primarily B2B rather than B2C. This is why when it comes to building relationships with patients and consumers (let’s call them patient-consumers),  it’s vital to use effective marketing techniques. After all, patient-consumers have many valid concerns about privacy, regulation and data security so you will need to gain their trust if you want to build your brand.

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Back pain costs the economy millions a year and causes misery to sufferers. Here’s how AI and wearable technology can help

Lower back pain is the biggest cause of disability worldwide and is only going to increase due to prolific smartphone and tablet use. Back pain can be extraordinarily painful, yet is rarely life threatening, but can worsen other existing or underlying conditions.

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Why Healthtech Marketing Messaging Needs To Focus On Data Security

 “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D Rockefeller

Getting core messaging right for your product can be a tricky task at the best of times and healthtech entrepreneurs have the added burden of privacy concerns and selling to a conservative industry to contend with. This is why your healthtech marketing messaging must focus on data security.

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Chatbots Can Transform The Healthcare Industry – But Patients May Need More Convincing

I’m rarely unwell, but when I am I tend to want to see a GP as soon as possible. No hanging around, riding it out or seeing what further symptoms present for me. Think frantic Googling, then straight on the phone to the doctor’s surgery. If I can’t get seen quickly, I’ve used a couple of the (now many) doctor-on-demand services available and have been impressed with the speed and service most of the time.

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Virtual Reality isn’t “over”. It’s revolutionising healthcare and is here to stay for the long-term.

“The reports of my death are greatly exaggerated.” Mark Twain 

Since Google killed off Daydream in mid-October, there’s been a whole load of ‘it’s all over for VR’ articles.

Virtual Reality has everything, it’s new, it’s futuristic and it’s flashy. The perfect mixture of ingredients that draws the attention of analysts who then wait with bated breath for every hiccup.

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