Why Point Of Care Marketing Is Crucial For Healthcare Technology Companies

Point of care (POC) marketing has developed rapidly in the last few years. Once upon a time, the method of message was posters and leaflets, but exam room tablets, interactive touchscreens, sponsored ads, waiting room digital TV and so on, are all increasingly popular channels through which marketers can reach patients at this important point in their journey.

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Four Marketing Techniques For Your Healthtech Startup In 2020

The healthcare technology market is maturing, with more people than ever interested in taking control of their health. However, it’s clear that there are numerous challenges when it comes to raising consumer awareness of health, especially as the market is primarily B2B rather than B2C. This is why when it comes to building relationships with patients and consumers (let’s call them patient-consumers),  it’s vital to use effective marketing techniques. After all, patient-consumers have many valid concerns about privacy, regulation and data security so you will need to gain their trust if you want to build your brand.

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Back pain costs the economy millions a year and causes misery to sufferers. Here’s how AI and wearable technology can help

By Hannah: Lower back pain is the biggest cause of disability worldwide and is only going to increase due to prolific smartphone and tablet use. Back pain can be extraordinarily painful, yet is rarely life threatening, but can worsen other existing or underlying conditions.

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Why Healthtech Marketing Messaging Needs To Focus On Data Security

 “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D Rockefeller

Getting core messaging right for your product can be a tricky task at the best of times and healthtech entrepreneurs have the added burden of privacy concerns and selling to a conservative industry to contend with. This is why your healthtech marketing messaging must focus on data security.

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Italian Startup TeiaCare Has Received 1.1 Million Euros In Funding + A Public Health Campaign That Sparked Social Media Ridicule

Here’s some of the healthtech news that’s been hitting the internet this week across the globe. From 4D-printed bacteria-eating nanobots, to South Dakota’s  unusual ‘Meth We’re On It’ public health campaign, there have been some eye-catching stories making the headlines…

1. Italian startup TeiaCare has received 1.1 million euros in funding to accelerate the development of Ancelia, the world’s first digital assistant for elderly facilities Continue reading “Italian Startup TeiaCare Has Received 1.1 Million Euros In Funding + A Public Health Campaign That Sparked Social Media Ridicule”

Chatbots Can Transform The Healthcare Industry – But Patients May Need More Convincing

By Hannah: I’m rarely unwell, but when I am I tend to want to see a GP as soon as possible. No hanging around, riding it out or seeing what further symptoms present for me. Think frantic Googling, then straight on the phone to the doctor’s surgery. If I can’t get seen quickly, I’ve used a couple of the (now many) doctor-on-demand services available and have been impressed with the speed and service most of the time.

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Healthtech news round up: Visionable raises £9.1 million – plus other healthtech news that’s made the headlines this week

Here’s some of the healthtech news making the headlines this week…

1. Video collaboration platform Visionable has raised £9.1 million to continue to help clinicians collaborate to deliver better patient care

Growing pressure on healthcare practioners means teams are doing too much with too little staff and time. Visionable’s video collaboration technology provides a single platform for clinicians to deliver improved patient care.

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