Transform Your Communications Strategy From The Ground Up
Talk HealthTech PR
Health technology has the power to transform the way people access and interact with health services. However, there’s a lot of concern about privacy and scepticism about new products on the market. This means that companies can struggle to get their message across. Talk Healthtech is a consultancy that works with both B2B and B2C healthtech companies to influence key stakeholders across the media, investor, consumer and business sectors through coherent communications strategies, helping to:
- Drive traffic to your site
- Increase brand exposure
- Gain larger market share through targeted media coverage
Your HealthTech PR Plan Matters
Successful public relations campaigns are not just about press releases, media contacts and pitching. While these elements are still important, they make up just part of the whole. Building reputation and standing out from the crowd is more about consistent messaging and compelling storytelling. Authenticity and presenting a solid vision is crucial for developing trust with the public and businesses alike. A clever PR campaign can elevate your company to the next level and can even help you attract the interest of investors.
Talk HealthTech PR strategy combines the following:
PR Consulting: Getting PR messaging right can be a tricky task – especially in a conservative industry such as healthcare. This is why it’s so important to weave your core messages into every aspect of your communications and marketing plan. Your target customer has to be able to understand what your values are, and key messaging and branding has to be rock solid before engaging with the media in any capacity. We can help you with this.
Learn more about our PR services
Content Strategy: Content is king may be a cliche, but it remains even more true in this day and age! Not only is interesting blog content a must-have, but the user journey is now more important than ever. Readers should be engaged at every touchpoint and motivated to use your product and service through targeted content strategy.
Learn more about our Content strategy services
Search Engine Optimisation (SEO): SEO matters. The ever-changing Google algorithm has the potential to make or break some online businesses, so it’s vital you build a strong online reputation to ensure you send a steady flow of traffic to your site. Talk HealthTech consultants can help you leverage media coverage, strong content and branding for a powerful online presence.
Learn more about our SEO services
Clinical Trials Startups PR
The COVID-19 pandemic has meant there have been huge changes in the clinical trials industry. There has been a rapid uptake of technology due to trials not being able to go ahead due to social distancing. Solutions such as decentralised trials, wearables, real-time communication apps and more are all being rapidly adopted as trials adapt to the new reality. Talk HealthTech is particularly interested in working with clinical trials startups. Learn more about our clinical trials PR services and previous experience working in this area.